Harley Needs More Than Sex to Sell the V-Rod

Posted on November 11th, 2008 by Biker under Harley Davidson, Iron Biker News.

Harley-Davidson forged the next-generation, liquid-cooled V-Rod Muscle to appeal to a younger audience. Eager to rev up sales, the company has made supermodel Marisa Miller the, ahem, face of Harley’s new muscle bike. But it’ll take more than sex to sell the V-Rod…..

Sex sells, but can it sell a hog? Especially one many purists don’t consider a hog?

The V-Rod made its debut in 2002 as the first Harley to use overhead cams and fuel injection. Despite reviews that praised the bike’s power and civility, many people complained, “It’s not a real Harley.” The 1130-cc 60-degree liquid-cooled V-twin engine was designed by - gasp! - Porsche, prompting critics to label it “un-American.” Other said the styling is just too far out…. Read more on Harley and the V-Rod

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